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FoodFood
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EoB #8: Dog Food
Oct 02, 2023

EoB #8: Dog Food

How pet food and its marketing have become more human

Meredith McManus
Meredith McManus
TravelTravel
EoB #7: Flyover States
Sep 24, 2023

EoB #7: Flyover States

Can a little branding work raise a state from fly-over to fly-to?

Meredith McManus
Meredith McManus
Pop CulturePop Culture
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EoB #6: "Cathy" Comics
Sep 13, 2023

EoB #6: "Cathy" Comics

A meandering exploration of how to build a personal brand on anxiety and women's lib

Meredith McManus
Meredith McManus
GadgetsGadgets
EoB #5: Yeti Coolers
Aug 30, 2023

EoB #5: Yeti Coolers

High-performance coolers for a low-stakes lifestyle

Meredith McManus
Meredith McManus
Pop CulturePop Culture
+1+1
EoB #4: T.G.I. Friday's and Fern Bars
Aug 23, 2023

EoB #4: T.G.I. Friday's and Fern Bars

Mudslides, Monte Cristos, and Marriage

Meredith McManus
Meredith McManus
Pop CulturePop Culture
+1+1
EoB #3: "Feminine Hygiene Products"
Aug 16, 2023

EoB #3: "Feminine Hygiene Products"

How brands are finally dropping the shame and embracing the ick of being human

Meredith McManus
Meredith McManus
GadgetsGadgets
+1+1
EoB #2: The Ninja Creami
Aug 08, 2023

EoB #2: The Ninja Creami

How a glorified blender won the hearts and minds of FitTok with zero effort

Meredith McManus
Meredith McManus
CPGCPG
EoB #1: The Huggies Baby Butt Bop
Aug 01, 2023

EoB #1: The Huggies Baby Butt Bop

The return of the incredibly infectious product jingle

Meredith McManus
Meredith McManus
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A newsletter exploring the companies and campaigns that live rent-free in my head.

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A newsletter exploring the companies and campaigns that live rent-free in my head.

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